About Us

This blog is a journal of tactics, tips and resources for founders to use as they launch their start-up and seek their first customers. The focus is on the early sales process and strategy along with demand generation. It is targeted at audiences selling business to business (B2B) services and focuses heavily on Software as a Service (SaaS).

I’ve been working on sales side of start-ups during a 20 year career in Silicon Valley. Sales has changed dramatically during that period and generating demand online has grown increasingly important.

My goal is to share what I know in the hope that it will allow you to launch and grow your company more quickly and with greater success.